Analysis & Analytics
Content and Keyword Analysis
Search engines only care about one thing: content. Their only function is to give users the best content based on what they're searching for. As a Certified Google Partner we understand how search engines read, filter and rank content and how to create content strategies that cater to search engines like Google.
Creative keyword analysis allows us to critique website content for relevance and find keyword opportunities you may be missing. With complete knowledge of the search process that begins with a keyword search that leads to an ad (and hopefully a click), we ensure everything is place to get the highest amount of quality clicks, and, in the case of a pay-per-click (PPC) advertising, for the lowest dollar.
Google Analytics and Google Adwords Analysis
Despite being a free service, getting the full benefit of Google Analytics and Adwords can be challenging. Our analysis goes far beyond simple statistics such as visitors per day to identify subtle trends in site performance as a whole.
For example, perhaps a recent email blast with a new offer led to a spike in traffic to your website, but the bounce rate doubled. Was the offer promoted on the follow up page? Were there too many links in the email that gave users a chance to deviate from the conversion goal? These are the kinds of problems we can identify, solve, and confirm with data and in-depth analysis.
Weekly Google Analytics and Google Adwords Reporting
The key to a successful search engine strategy is constant observation and adaptation. To achieve this we provide our clients with comprehensive weekly, bi-weekly or monthly reports that outline traffic trends, conversion performance and budget/cost per conversion statistics. Moreover, we always offer ongoing recommendations to improve and optimize a site based on new report data.
Frequent reporting does more than ensure your website is operating at peak performance, it also lets you integrate your on-line marketing efforts in to an overall marketing strategy. Know how your email marketing, print ads and radio commercials are all funneling and interacting with your website with advanced reporting and analysis.
Search Certified
We currently operate as a Certified Google Partner and our search engine marketers are Certified by the SEMPO Institute.
