Brand Development
Memorable Brands Are Made with Communication Strategy
Your customers choose to buy your company as much as they choose to buy your products. A strong communication strategy ensures your value proposition and message is consistent both online and offline, and makes sure that message reaches your audience. Our brand development and communication strategy services include:
- Brand strategy consultation to identify your company's voice and build a strong messaging platform around it.
- Content strategy management to effectively deliver your message through online and offline channels.
- Creative PR and advertising solutions to get the most out of your budget.
Identity Design is More Than a Logo
Identity is a face that communicates a company's aspirations, values and promise to customers. In a matter of seconds, users looking at your website logo, reading a tagline, hearing a radio ad or reading a brochure, make all kinds of assumptions about your company. Our approach to identity and logo design is centered on summarizing your company's voice and includes:
- Comprehensive brand-building process to reveal underlying messages and values to be used.
- Logo and identity design as well as brand standards documents to ensure your brand's integrity remains intact.
- Collateral design including business cards, brochures, posters, signage as well as web design.
Communicate with Customers via Social Media Marketing
There's no one-size-fits-all approach to social media marketing. Every company is different and therefore the approach to social media should be unique as well. Some companies may benefit more from traditional blogging, others from round-the-clock Tweets, while others may find success with FourSquare or Facebook. With us you get:
- A social media strategy that outlines what content is needed, when it should be posted, and where it it should be posted to.
- Customized touchpoints to extend your brand including Twitter and Facebook pages, Fan pages, applications and blogs.
- Creative planning to take advantage of consumer-driven services such as FourSquare/Gowalla, Yelp, Groupon, and LinkedIn.
Awards
We recently received the Bronze 2010 PEAK Award for web design from the Colorado AMA.
