Communications
Strong Brands Have a Strong Voice
Brands are more than just logos or trademarks. A brand is not only how you perceive your company, but how customers perceive you. Every value, goal, success and failure is communicated with every logo and slogan, promotion or photo whether you've considered it or not. An effective brand strategy is one that stays consistent over all channels and communicates your value proposition at all times.
Our brand development strategy starts at the source: you. What makes your company unique in a sea of competitors? What do you want to be known for in 5 years? 10 years? The process by which we extract your strength and aspiration is fun and exciting, but also provides the foundation for all marketing efforts including logo and print work, content, and web design.
Content Strategy Across All Mediums
Once a solid brand platform has been established that communicates the value of your company, a content strategy will outline how that platform should be interpreted through messaging. Whether it's content management on a website or daily tweets using Twitter, a content strategy keeps the message straight between channels.
As your company evolves and changes, a content strategy must also adapt to serve new kinds of customers, sell new products or emphasize new brand attributes. This becomes especially important when entering new markets or when one product becomes an entire suite of products that must work together under the same umbrella.
Public Relations and Campaign Management
Public relations is all about knowing what to say and finding the right people to say it for you. Through our experience we have developed a network of contacts in media buying, newspaper and magazine publications and radio to offer complete marketing plans that run the entire media spectrum. Our specialty, however, is online PR through social media marketing.
Awards
We recently received the Bronze 2010 PEAK Award for web design from the Colorado AMA.
