Content Management
Content is Key
Content is the heart and soul of any marketing effort, including websites. Users crave information and want to be able to find what they are looking for as quickly and easily as possible.
Content creation is not easy. Users are accustomed to professionally authored content in magazines, newspapers and television and the Internet is plagued with websites that have great design with little to say. Unfortunately, website content is often written in a rush which leaves the user feeling frustrated and unsatisfied.
Our philosophy is that content is the absolute most important part of a website and must be given priority. Professional-quality content must be written, edited and maintained with a content management system (CMS) in order for a website to be successful.
Content Analysis for Search Engine Optimization
In addition to a well-crafted value proposition for users, content on the Internet must also satisfy search engines. Search engine optimization can be complex, but as a Google Certified Partner we understand how to tailor content to both communicate your message and be keyword specific to ensure it's found.
Content analysis can be performed on an existing site to fine-tune a website for SEO or for a pay-per-click campaign or the analysis can happen as the content is being written. Content from a copywriter can be analyzed for relevance and keyword density to help boost a website's quality score.
Content Strategy for Social Media
Keeping a message consistent and up-to-date is the most difficult part about navigating the social media world. With so many new places to post content it can be daunting to know when to post content to Twitter, upload a photo to Facebook, or post a deal on Groupon.
Our approach to social media content begins with identifying your capacity to produce content. Writing content for social media can easily be a full time job for a team of people so it's important to know how much you can do. Whether it's one blog post a week or a Tweet every 15 minutes, we can build a strategy that works best for your message.
Email Marketing
Delivering content via email is a time-tested way to keep customers engaged, but it takes a measured approach to make it successful. We use Campaign Monitor as our email marketing service. Campaign Monitor offers custom design options, SPAM filter testing and advanced reporting so you know exactly who is reading your content, continuing on to your site, and engaging your services.
Awards
We recently received the Bronze 2010 PEAK Award for web design from the Colorado AMA.
