Identity & Collateral
Logo and Identity Design
A logo and corporate identity is a visual summation of everything a company stands for. Logos and slogans may be the only way a customer experiences your brand whether it be on a business card or a sign in a window. A great logo communicates not only your value proposition but an emotion that resonates with your customer.
Our logo design process begins with a fundamental brand building process to identify what message should be communicated through your identity. From dozens if not hundreds of sketches and concepts we discover the very best way to portray your company in a way that stands out from the competition. The result is a solid identity that we can use as a platform for additional marketing.
Collateral Design that Stands Out
A large part of great collateral design comes from an understanding on how a piece of marketing will be used. What kind of people are going to be handed your business card? A button-down lawyer with dozens of business cards scattered across a desk where yours stands out with a bright color? Or maybe a contrator who would find a business card with a ruler one side useful? Being creative about collateral comes from an understanding of its use and designing to be memorable.
In addition to standard collateral such as business cards and letterheads we also provide full-service design for not-so-standard print including ads, brochures, trade-show displays, menus, signage, leave-behinds, the works. However, our approach is always the same: design around the message.
Awards
We recently received the Bronze 2010 PEAK Award for web design from the Colorado AMA.
