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Paid Search and SEO
Search Engine Marketing Soup For You
The term "Search Engine Marketing" (SEM) encompasses Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Most effective online strategies include all the letters of this alphabet soup. There's no magic here. Research is important and so is creativity and discipline. Elevated Third can help you create a strategy that integrates with your public relations, social networking and offline media strategy. If you're looking for a partner you can trust, one who will work hard to educate you and improve your rankings, call us and see how we are different.
SEM Converts at a Higher Rate Than Traditional Media
Search engine strategies convert at a higher rate than more "shotgun" approaches because the buyer, by searching, has already shown their intent and is closer to making a purchase. Traditional marketing (broadcast and print) while certainly valuable for some strategies, must pay to communicate with a large percentage of the audience who is not interested in their product or service.
Choose what you want to pay for each guaranteed customer
Your web users can and should be tracked all the way to conversion. Many people ask, "What should I budget every month for search?" That is really the wrong question. The right question is, "How much would I be willing to spend to guarantee one customer." Think of it this way. You have a product worth $100 and your profit margins are such that you would spend $10 in search engine marketing if you could guarantee a sale. We can tell from analyzing your web users that for every 20 visitors, you close a sale online. That means that in order to stay within our budget, we should never pay more than $.50 for a single visitor. However, up to that amount we would want to purchase as much traffic as possible since we know we will make a sale for $10 or less. We can prove it.