Pay-Per-Click Advertising

Pay-Per-Click Strategies That Guarantee ROI

The Internet is full of advertising that promises quick results with SEO tricks and techniques, but a successful pay-per-click campaign is like any good marketing plan, it's part of a process.  It takes detailed planning, thorough implementation and constant attention to make it work.

Our approach is highly detailed and comprehensive and begins with research.  We identify keywords, markets and geographical areas as prime targets.  Ads are meticulously written, tested and constantly evaluated (sometimes word by word) to make sure you're getting the maximum clicks for your dollar.

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Low-Budget Advertising That Works

One of the most attractive things about pay-per-click advertising is that it's relatively low cost, and low risk.  You only pay for the clicks you get.  That's it.  Unlike traditional advertising that leaves you wondering (how many people saw that billboard and bought my product?) pay-per-click advertising is hands-down the most efficient way to spend your marketing budget.

And with a complete understanding of tools like landing pages, localized ad groups and conversion funnels, we can track every user from search to sale and let you know exactly how much it costs you to gain one customer (a.k.a., the "magic number").

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Campaign Management

It can be tempting to hire an SEO consultant to set up your analytics and Adwords as a one-off project, but a pay-per-click advertising campaign that's abandoned is destined to become irrelevant, stale and increasingly ineffective.  

It's always our recommendation to provide an ongoing, monthly service with no strings attached.  Like a garden that needs attention we prefer a constant, hands-on approach to our campaigns that allows us to:

  • Experiment with keywords, ad copy, and landing page variations to find the most effective combinations for you.
  • Observe campaign performance on a daily basis and adjust tactics and budget accordingly.
  • Provide consultation and education regarding Google Analytics and reports.
  • Create weekly, bi-weekly, or monthly reports that focus on the goals you are interested in and how we're working to reach them.

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