Search Engine Marketing

A Great Search Engine Marketing Strategy Begins with Analysis.

At the heart of any pay-per-click advertising campaign or search engine optimization strategy is a strong understanding of a site's performance at all times. Analysis of Google Analytics and AdWords data is key to developing strong search engine marketing plans.  Our analysis services include:

• Content auditing and keyword analysis to evaluate pay-per-click or organic opportunities.
• Traffic segmenting to hone in on target users.
• Scheduled comprehensive performance reporting on organic and paid search efforts.

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Cost-Effective Pay-Per-Click Advertising (PPC) and Paid Search Marketing

Pay-per-click marketing is a delicate balance of creative thinking, analysis, observation – plus a little trail and error.  Our approach to paid search marketing is to cast a wide net that attacks your search problem from multiple angles.  Through careful monitoring we continually trim underperforming ads and keywords until you have a finely tuned strategy for maximum conversions at minimal cost. Our PPC and paid search marketing services include:

• PPC campaign management including ad content authoring.
• Conversion goal implementation to track the real-word effectiveness of your website from ad to sale.
• Landing page strategy, design, and A/B variant testing to discover the most effective messaging.

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Search Engine Marketing (SEO) for Better Organic Results

The competitive nature of search engine optimization requires a comprehensive content strategy to guarantee high ranking pages. Understanding how search engines qualify results is key, but a dedication to content creation, delivery and management is the focus of any search engine optimization strategy.  We improve SEO by:

• Editing and authoring relevant, keyword-rich content.
• Developing content delivery strategies with a variety of outlets including news and PR networks, blogs, Twitter, and Facebook.
• Incoming-link strategies and link building to improve page ranks.

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