Web Design

ROI Focused Web Design

We think of a website as a customized sales tool that can be tested and adapted to ever-changing markets.  Our proven approach to great web design combines:

  • Clear communication with a strong emphasis on information architecture.
  • Effective usability practices for easy-to-use web sites.
  • Relevant solutions to users' problems to transform browsers into customers (we call this a conversion).

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Great Content Makes Great Web Design

Whether you like it or not, once you have a live website, you're in the publishing business. Web design can only enhance, not replace, well-written content and we are strong believers that content is king. Our approach to content includes:

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Web Standards and Innovations

As an interactive agency, it's our job to offer you the latest and greatest the web has to offer.  With mobile web on the rise and new technologies being developed every day it's important to stay up to date.  Currently we employ:

  • New web standards such as HTML 5 and CSS3 for modern browsers and mobile devices.
  • Client-side technologies such as jQuery and AJAX.
  • Web technologies including PHP and MySQL.

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Open Source and Content Management Systems

In many ways, open source software has become the new standard on the web.  Companies like Sony, Intel and others are leveraging open source for their content management systems and we are too. Open source allow you to:

  • Leverage a community of developers at no cost.
  • Extend the core functionality of a CMS (Drupal, in our case) rather than building from scratch.
  • Remain free from restrictive proprietary platforms and developers.
  • Avoid technology licensing fees.

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