Since 2008, Elevated Third has been the digital agency partner for NFI, a New Jersey based international logistics company valued at over a billion dollars. In operation since 1932, NFI has a variety of distinct divisions trying to market cohesively. Working closely with NFI’s small internal marketing team, we continue to provide full-service digital strategy encompassing everything from branding to search marketing to create a unified digital presence.
Anything and everything
Five years ago we started work with NFI to rebuild their outdated web presence with a sustainable CMS using Drupal. To date, our range of services has extended to include brand development for NFI Careers, a large recruitment initiative, print campaigns for multiple sales divisions, radio spots, trade show displays, video production and landing page testing. By having all aspects of digital strategy in-house, we have been able to adapt to NFI’s growing needs.
One of our most important work with NFI involves a fine-tuned search campaign that targets potential employees. Through extensive A/B testing and analysis, we have created and maintain an ongoing campaign that is agile enough to be geo-targeted month-to-month to respond to the demand for employees in different regions.
Connecting the dots
Reporting is critical to the success of any initiative, and with NFI, we’re tracking every step of the way. We track recruitment campaigns through search traffic and conversion funnels, URLs and QR codes from print and trade show displays to landing pages, and incorporate internal reports from NFI to create a complete picture.