Elevated Third Enters Spring with Denver Botanic Gardens
Denver Botanic Gardens selected Denver’s Elevated Third in early 2012 as the digital agency responsible for the redevelopment of the Gardens’ website. Two months into the redesign process, Elevated Third is seeing great progress in delivering a new site structure that will effectively host the rich content and media that Denver Botanic Gardens offers its visitors.
While redevelopment for the Gardens’ site shows no visible design changes, the back-end of the website is entirely reorganized in order to bring together all of the Gardens’ content. The site now has a clean structure that will allow site administrators to better access, organize and edit the Gardens’ large-volume calendars, news and events.
Elevated Third is also applying their design expertise in creating several microsites to promote the popular upcoming events and exhibits hosted at Denver Botanic Gardens. This year’s featured exhibit is ‘Kizuna: West Meets East’, which features site-specific bamboo installations by artists Tetsunori Kawana and Stephen Talasnik. The Gardens will also host their annual summer entertainment series, Garden Grapes and Hops, as well as a spring plant sale, and gardening and paper making classes.
The Gardens selected Elevated Third as a web strategy partner due to their comprehensive approach to web development, as well as their extensive knowledge in working with open-source content management system Drupal. “Working with Denver Botanic Gardens is a great integrated partnership,” says Elevated Third’s Kendall Kassner. “We are able to work closely with each of the Gardens’ various departments to help them accomplish each of their individual goals-- all within a clean and powerful website.”
In terms of future planning, Elevated Third is working to create an improved mobile version of the site. The agency is also working to improve accessibility, usability, search functions, meta descriptions, SEO and pay-per-click campaigns.
About Denver Botanic Gardens: Green inside and out, the Gardens is considered one of the top botanical gardens in the United States and a pioneer in water conservation. Accredited by the American Association of Museums, the Gardens’ living collections encompass specimens from the tropics to the tundra, showcasing a plant palette chosen to thrive in Colorado’s semi-arid climate. The Gardens' dynamic, 24-acre urban oasis in the heart of the city is now in its 61st year, offering unforgettable opportunities to flourish with unique garden experiences for the whole family – as well as world-class education and plant conservation research programs. Additional sites at Denver Botanic Gardens at Chatfield, a 750-acre wildlife and native plant refuge in Jefferson County; and Mount Goliath, a high-altitude trail and interpretive site on the Mount Evans Scenic Byway, extend this experience throughout the Front Range.
About Elevated Third: Elevated Third is a leading digital agency located in Denver, Colorado. Founded in 2005, the company specializes in web design and development, and offers a variety of other award-winning services including branding, email marketing, usability consulting and search engine marketing. Elevated Third has a unique approach that blends technological expertise and a specialization in Drupal-based web solutions. Their creative thinking has generated results-driven solutions for over 80 clients nationwide, from Fortune 500 companies to startups alike. For more information about Elevated Third, please visit www.elevatedthird.com, visit the company’s Facebook page, or follow Elevated Third on Twitter at @elevatedthird.