Elevated Third Launches Mobile Site for ARC


Elevated Third, a digital marketing agency in Denver, has announced the launch of a mobile website for leading mobile home community owner and operator, American Residential Communities (ARC). The mobile site, aligned with ARC’s existing website and digital marketing strategy, delivers a fast and highly intuitive experience that parallels that of ARC’s traditional website.

The decision for a mobile-specific site was determined in early 2012, as www.aboutarc.com witnessed a significant increase in the number of mobile device users each month. ARC’s existing site is built with customized, site-specific modules that provide visitors with ease-of-use in property search, and the incorporation of a mobile site now extends that same functionality to handheld devices for the growing number of users.

“The response to mobile has been great so far. ARC has always been a customer-centric company, and with the addition of a mobile presence, it will be able to grow even more as a brand for those consumers accessing the site through mobile phones,” says Amanda Gaube, project manager at Elevated Third.

While the desktop ARC site design translates well to mobile, Elevated Third has incorporated further functionality aspects that extend ARC’s straightforward and effective content and search features, and cater to the mobile user. Elevated Third designed the mobile site functionality to be driven for location-specific search, searching based on user’s current location via zip code entry, to offer users a pared down site that quickly delivers information about nearby communities and available homes. Through the combination of Drupal modules, HTML and CSS3, Elevated Third created a coding strategy for ARC that now provides the company with a sustainable site for mobile devices.

ARC’s decision to better accommodate its mobile users through a mobile site has proven to be a smart investment, as between June 2011 and June 2012 the company experienced a 285% increase in mobile users. Elevated Third is excited to continue its role as ARC’s long-term digital strategy partner, and hopes that these steps will grant ARC a more dynamic delivery in meeting customer needs.

About ARC: American Residential Communities (ARC) is one of the largest operators of manufactured housing communities in the country. ARC currently manages more than 245 manufactured home communities in the nation, comprising over 52,000 home sites in 21 states. The company offers housing solutions to fit a wide variety of needs, including new and pre-owned mobile homes for purchase and rent, as well as homesite rentals. ARC is dedicated to creating value, which means providing quality homes at affordable prices in great communities. For more information, please visit aboutarc.com or visit the ARC Facebook page.

About Elevated Third: Elevated Third is a leading digital agency located in Denver, Colorado. Founded in 2005, the agency specializes in web design and development, and offers a unique approach that blends technological expertise with Drupal-based web solutions. While specializing in web design, Elevated Third offers a variety of other award-winning services including branding, email marketing, usability consulting and search engine marketing. The agency’s creative thinking has generated results-driven solutions for over 80 clients nationwide, from Fortune 500 companies to startups alike. For more information about Elevated Third, please visit elevatedthird.com, visit the company's Facebook page, or follow them on Twitter at @elevatedthird.