Event Recap: Elevated Third Presents at SIA
This past Thursday, on January 30th, our resident SEO expert, Mandy Wodnick presented at the annual SnowSports Industries America (SIA) Snow Show.
The annual Snow Show is the largest gathering of snow sports and with over 20,000 suppliers, retailers, reps and media coming from across the country. This year’s show featured over 1,000 brands and exhibitors. The trade show provides industry professionals to meet and engage in networking opportunities, seminars and an on-mountain demo of the newest technologies.
Mandy’s presentation, Utilizing SEO Strategies to Drive Business, covered basic search engine optimization, Google’s algorithm changes and content marketing strategies.
Below is a recap of some of the top points of the presentation:
What is SEO?
Search Engine Optimization (SEO) is the process of getting traffic from “organic” or “natural” listings in the search engine results pages (SERPS).
Benefits of Natural Search Rankings
Natural search results receive more clicks than sponsored or PPC listings because of higher trust. Organic listings are also “free” and provide long term results.
What are Google’s Algorithms?
Google’s algorithms are processes that determine where websites rank.
- Panda: Rolled out in February 2011 with a goal of targeting sites with poor quality content and focuses more on user experience.
- Penguin: Rolled out April 2012 and focuses on keyword stuffing violations, link schemes and spammy SEO tactics.
- Hummingbird: Rolled out September 2013 and was a complete algorithm replacement, not just an update. It focuses on more conversational search to discover the user’s intent.
Content is information, presented in a variety of different arrangements that educate, entertain and persuade. Examples: photos, memes, blogs, email newsletters, case studies, infographics, testimonials, videos, etc.
2014 SEO Forecast
Basic SEO is still necessary and valuable. Content is king; be original and creative and utilize social media platforms to promote content.