Is Google Panda Slapping Your SEO?
Google unleashed a Panda! Panda update that is. Panda is a search algorithm update that radically impacts search engine optimization.
The update improves overall search quality by reducing the rankings for low quality websites. A low quality website is one that does not have enough content to be considered useful, contains weakly written content, or has content copied from other sites. By weeding out low quality sites, Panda attempts to provide better rankings for high quality sites. To be considered high quality by Panda's standards, a site should not only contain unique content, but it must prove itself to be genuinely useful to website visitors.
Panda is affecting millions of sites in every topic under the sun. The update is receiving mixed reviews from website holders, but it is succeeding overall. The changes Google made to their search algorithm allows the browser to pinpoint "content farms" such as eHow and Answerbug and diminish their ratings. The update is also directed at sites with excessive advertising and redundant content.
Unfortunately, even high quality sites can fall victim to Panda's scrutiny. One page of low quality content is enough to cause an entire site to be targeted. There are reports of small and medium size businesses, whose success relies on Google, that are losing their rank. To make matters worse, the majority of victimized businesses are responsible for their own SEO. They don't have the knowledge to get their rank back on track.
The struggle with the update cannot be ignored. However, there is good news! Sites that play by the rules are cashing in as a result of the changes. There is hope for everyone, especially for those who understand the importance of social media. Google indexes social content and uses the information to dictate the authority of websites. This gives social savvy companies a leg up in the ever-changing world of SEO.
Google’s Panda update has method and madness. So, now what?
Here are a few tips to help your site avoid a Panda Slapping...
- Focus on creating new, unique content for visitors.
- Make sure your title tags are closley related to the content of your site. Stay relevant and useful.
- Optimize smarter, not harder. Do not over-optimize your site. This can be red flag for Panda!
- Regularly review your site’s content and eliminate useless information or unnecessary advertising.
- Put serious thought into your social media marketing. Be a part of the interactive community. Make sure readers can easily share your content via Facebook, Twitter, blogs, etc. Remember, social media continues to gain importance with Google.