New Logo, Branding and Drupal Website for NexGen Storage

Denver interactive agency Elevated Third launched the new website for NexGen Storage. The new site is styled around the new company branding, also created by Elevated Third. The site went live on November 8, 2011.
NexGen provides cutting edge data storage solutions to IT organizations that combine unprecedented speed, performance, and control. Utilizing automated tiering and phased data reduction, NexGen’s PCI-e solid state drives can cut operating expenses by up to 90% while achieving 76 times higher virtual machine storage density.

NexGen is a thought leader and needed an image that reflected this position. Elevated Third’s design team crafted a logo and branding elements that help NexGen stand out against their competition while accurately representing the company’s values, attitude and goals.

With a new identity, also came a new online presence. Elevated Third created a website for the company that streamlines the sales process, provides more up front information to potential customers and more accurately portrays NexGen’s products and solutions. High quality photography showcases NexGen’s products and a custom budget savings calculator helps potential customers understand just how much their company can benefit by integrating NexGen into their IT environment.

The development team created the website with Drupal, an open-source content management system. The site has full integration with Sales Automation and Marketing Automation systems which streamlines the sales process for NexGen and allows them to make educated decisions about potential website updates and marketing initiatives.

“NexGen originally partnered with Elevated Third for their experience and technical savvy with Drupal and web technology,” said Chris McCall, NexGen’s Vice President of Marketing. “As the project developed, their creativity and marketing savvy has exceeded all of our expectations to the point where Elevated Third will be the first partner we consider for managing campaigns and lead generation in the future.”

About NexGen: Founded by John Spiers and Kelly Long, NexGen was created to address two main limitations in existing storage offerings - the lack of control over performance resources and unmanageable disk sprawl. NexGen is the first shared storage system that provides complete control over performance and the highest virtual machine density in the industry. NexGen’s headquarters are in Louisville, Colorado.

About Elevated Third: Created in 2005 by Jeff Calderone, Elevated Third has grown from a two-person web design operation to one of the regions premiere full-service interactive agencies. Based in Denver’s popular Lodo district, Elevated Third provides web design, Drupal development, search engine marketing and branding services.

The NexGen Storage Logo