Product Thinking in User Experience Design and 2016 Marketing Trends
The Death Of The Banner Has Been Greatly Exaggerated
You read that right. Maybe the banner ad isn’t totally dead––it’s still viable. As discussed in this recent CMO.com article, even with the continued assertion that banner ads are useless, it hasn’t stopped businesses from putting money towards them. A lot of money. Sure, the clickthrough rate may be .01%. But 2014 still saw businesses put a whopping 8 billion dollars towards banner ads alone. But why, you may ask, do businesses keep putting money towards something with such low efficacy? According to CMO.com, CTR may not actually be the best method of measuring a banner ad’s success. The branding from an ad may be enough to make you check out a brand because you’ve seen their advertising before.
4 Marketing Trends to Watch for in 2016
It may just be the beginning of August, but it’s still a good idea to be thinking ahead to the coming year. One of the important trends in this ClickZ article points to paying attention to search outside of search engines. What does that even mean? With social media platforms like Facebook working on becoming search engines, it’s a safe bet that social media will become even more integral to search. Some of the other 2016 trends include the rise of Snapchat, Oculus Rift-specific marketing and the use of Internet of Things data.
Why Product Thinking is the Next Big Thing in User Experience Design
Product thinking may be a new phrase that you haven't heard before. It refers to that small area of crossover between User Experience design and product management, according to this recent Medium article. To begin, you must first uncover the product’s purpose––which may not be as easy as it sounds. An example used talks about how the creator of some milkshakes thought that the taste or the size would be the most important aspect to a consumer, when in fact, it really had to do with the thickness and the time that it takes to consume the milkshake on the way to work. Product thinking allows designers to think in terms of the product so that they can ask the right questions to get at the heart of what a user wants.