Using Google Tag Manager


Want to be able to add, edit and manage tracking tags on your website without the help of a marketing team?

You can! Google Tag Manager is a great way to easily (and more accurately) implement important measurement tags that help optimize your online marketing.

Measurement Tags

Measurement tags monitor user behavior on a site and can track a variety of things including social links, forms, submit buttons, email links, downloads, etc. Basically, measurement tags track important user actions.

While these tags are essential to monitoring the success of KPIs (key performance indicators), they can also be cumbersome and time consuming to manage manually. Without Tag Manager, measurement tags must be created for each different event or action that you want to track and then each tag needs to be implemented onto the site by your agency. These two steps can become timely, expensive and possibly erroneous if a tag is created and/or implemented incorrectly. Google Tag Manager is a free tool that gives you more control of your online marketing, allowing you to [accurately] create your own tags and upload them via the tool itself.

Getting Started

The first step is signing into Google Tag Manager with an existing account. The next step is creating an account for your company/business. You’ll then need to create a Container for your domain name (ie When a Container is created, Google Tag Manager generates a code snippet that will need to be added to every page of your website. From this point on, you can create, edit and manage all of the tags on your site from your Tag Manager account. No more relying on someone else to create and implement the tags and you save money!

*It’s important to note that if there are existing tags on a website that were previously created and implemented manually, then the specific IDs for those will need to be added to the “Conversion ID” field when creating new tags. Existing tags do NOT automatically transfer into Google Tag Manager.

Again, Google Tag Manager is free, flexible and easy to use. There’s no reason not to use it, especially if you want to optimize and gain more control of your online marketing.