DemandGen + Drupal Personalization: Amplify your Outreach

Video

Are your ads and emails driving traffic, but conversions just not cutting it? Probably because the messaging on your Drupal website is about as generic as a store brand cereal box. At this pivotal moment of truth, you’re leaving a bland taste in the customer’s mouth. Yuck. 

Amplify your outreach with Drupal personalization. In this webinar, Elevated Third CEO Jeff Calderone and Creative Director Judd Mercer show B2B marketers how to cut through the click-throughs to pinpoint and convert people who are ready to engage.

This presentation covers:

  • Segmentation vs personalization — the difference between a tailored, effective touchpoint and categorical communication
  • Cut through the click-throughs – Stop reporting on vanity KPIs. Use data, personalize content and get your users to engage
  • Tools and tactics for tracking individual traffic — granular ways to get insight into prospects’ intent and what they need to see to engage
  • The optimal signal to noise ratio — how to personalize your site for maximum impact with minimal effort
  • The Drupal Personalization Starter Kit — how you can get started with Drupal personalization
Judd Mercer
Written By
Judd Mercer Creative Director

A dot-bom survivor, Judd learned the trade of a designer as a high school intern and has been doing it ever since. Expanding into design strategy, copywriting, architecture and analytics over 15 years, he’s evolved into a strategic design leader with the ability to think big and go wide.