Website personalization is powerful, no doubt about it. But so many organizations are struggling with how to get started. Luckily, if you're already on Drupal, you're closer than you think.
But technology is only part of the problem. Once you can personalize, the question quickly becomes what to personalize? Starting small with some simple, effective plays can get your personalization program off the ground, help to align teams and processes, and score some quick user experience wins.