How to Unlock the ABM Black Box with Personalization
JEFF CALDERONE, CEO
Jeff takes a hands-on approach to digital strategy, business development and ABM consulting. For 20+ years, he's brought strategic insight to business problems and has been involved with every client, from Comcast to Lenovo to The Blackstone Group.
This presentation covers:
- How to evaluate ABM friendly personalization tools — what you need to get started and how to evaluate what's right for you.
- Web personalization plays for ABM users right out of the gate.
- Personalization do’s and don’ts