Personalized user experiences see almost 50% higher revenue growth and 30% higher return on investment while 74% of customers feel frustrated when website content is not personalized. The only question for B2B enterprises is how to utilize content personalization.
Join Judd Mercer, Creative Director and Co-Owner of Elevated Third, for this webinar to learn the 4 things you need to know to be successful with personalization.
What we cover:
- The anatomy of a personalization system and what you really need to get things going.
- Using conditional statements to target specific users with relevant messages.
- How to take advantage of personalization across your entire website for a continuous experience.
- Measuring the effectiveness of your personalization strategy to understand how much is enough to affect conversion.