Storytelling Toolkit for Effective Project (& People) Management


We’ve heard people talk about the value of storytelling in creating our content. However, the principles of storytelling create value for our work well beyond what we write. This video will equip you to more effectively connect as humans with your internal and client teams (invaluable when challenges arise) and more effectively tell a project’s story throughout its lifecycle (key to a project’s success).

In this video, you will learn about:

  1. The Story of Self, Us, Now - a framework of building authentic connection before collaboration, developed for activists and leveraged in Obama’s first presidential campaign
  2. Story Mapping - a single visual structure that every project follows, powerful for keeping projects on track and goals alive throughout their lifecycle

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