Integrating a CRM and marketing automation with your Drupal site should be a given, but it’s often easier said than done.
Nothing out of the box works as advertised. “Seamless” is a word used often but is rarely accurate. With so many platforms available for CRM and marketing automation for Drupal, integration outside of a platform’s ecosystem is challenging. We have the enterprise experience needed to build the marketing machine your team needs to go to work.
But throughout our 12-year history with B2B clients across verticals, we’ve specialized in the technical integration to keep your data synced across platforms, customized where needed, and your Drupal website fined tuned. Our Pardot Certified team will help make those “wouldn’t it be great if” ideas into “how did we live without this” tools for your marketing team.
Once integrated, a sound marketing automation strategy puts your platform to use. We can help with automated campaigns, drip marketing and use your Drupal website to optimize your lead scoring. We've even built custom modules to get it done using SharpSpring.
From abandoned cart campaigns to user onboarding to nurturing campaigns that supplement your content marketing efforts, we work with you to build out your marketing automation strategy to get the most out of the tool you’ve invested in.
Vendors like to throw around phrases like “open API” and “easily integrates,” but often you need technical know-how to make sure your data moves between your CRM, marketing automation tool and back office systems correctly.
Lead Scoring and Personalization
One key advantage of deep website integration with marketing automation tools is the ability to customize user-facing content for a personalized experience. Website personalization in Drupal allows you to nuance messaging for different audiences, verticals, or lead score for a more contextual user experience.
A critical component of marketing automation for Drupal is tracking and reporting. Tying together meaningful analytics dashboards and narrowing in on a few critical KPIs can keep your sales and marketing machine running smoothly. We have experience with third party dashboards and data warehouse platforms to close the loop on your overall effectiveness.