Users want to find your best content. We help them understand how to get it.
Experience with 10,000+ page websites
User-tested Navigation Systems
Content Strategy for every page
Clear organization your users can follow.
Users should intuitively understand how to find their way through your website in a matter of seconds. Easy, right? Not so easy when your current sitemap looks just like a silo-ed org chart of your company or you have so much content they drown in a few clicks. Is the thought of how to re-group your content daunting? Want to give your internal stakeholders a glimpse of how users actually see your site?
Our website information architecture team has transformed messy 10,000-page sites into digital experiences humans actually want to use. We've helped dislodge internal debates with simple user tests and surveys. Through clear taxonomies, user-centered labels and smart search interfaces, we make your content find-able, and get your users to take the actions you want them to.
Cut the fat. Eliminate old content. If it doesn't help you or you users, get rid of it. Our no-nonsense approach to site audits leverages data and exposes weak and ineffective areas of your website information architecture, making room for the stuff that works. Let us do the dirty work.
Users spend way less time on pages than we think they do. And their eyeballs are worth a lot. We spend time crafting a website information architecture that gives every page a distinct purpose. Each page plays a role in moving users through your funnel. Knowing what a page is there to do allows you to track its success.
Labels and Taxonomies
Tags and labels are like a website's street signs. Give users the wayfinding they need to navigate your site, and they will reward you with content consumption and conversions. Whether it's tag hierarchies, dynamic content groupings, or menu structures, we help you boil it down to the simplest structure possible.
There is gray area between copywriting and layout—what we call content design, narrative design or long-form. When we design content, we first understand the meaning and objective behind the message. Then we develop the presentation in a way that’s best for users.