Unlock the ABM Black Box

 

 

Jeff CalderoneJEFF CALDERONE, CEO
Jeff takes a hands-on approach to digital strategy, business development and ABM consulting. For 20+ years, he's brought strategic insight to business problems and has been involved with every client, from Comcast to Lenovo to The Blackstone Group.


This presentation covers:

  • How to evaluate ABM friendly personalization tools — what you need to get started and how to evaluate what's right for you.
  • Web personalization plays for ABM users right out of the gate. 
  • Personalization do’s and don’ts