WEBINAR | Aug 22 12:00 PM EDT

Getting Started & Accelerating ABM with Drupal & Acquia

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Jeff Calderone


Jeff Calderone
CEO
Elevated Third

Judd Mercer


Judd Mercer
Creative Director
Elevated Third

Eric WIlliamson


Eric Williamson
VP of Digital Marketing
Acquia

For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?

Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.

A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.

In this webinar we will cover:

  • How to get started with ABM the right way — and the tools you need to get the job done
  • How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
  • How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns

Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.

 

Date & Time

Thursday, August 22, 2019
12 PM EDT

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