Unlock the ABM black box with Elevated Third and Drift, and learn the essentials you need to select the right open tech stack, how to develop a pilot strategy and tricks to getting your ABM program off the ground FAST.
If ABM feels like an initiative you just can't seem to get moving, we hear you. It's a challenge most companies face with starting ABM. But not to worry. This webinar will outfit you with the knowledge to take your ABM campaigns from zero-to-launch in a matter of weeks, not months.
In this webinar, we'll discuss:
- Tech stack landscape and identification to help you decide the MVP ecosystem you need to get started.
- Stripped down ABM Essentials—Account identification, value prop development and how to coordinate your sales and marketing campaign efforts with a cadence that works.
- How Drupal personalization can help strengthen your ABM campaigns with personalized experience right from the start.
- Tracking your pilot program success to measure effectiveness and discover new insights as you scale up.
Register today to get your ABM pilot off the ground.