Murphy Arts District
Arts District leverages Drupal to attract thousands
El Dorado's new website drives ticket sales, memberships and serves as a collaboration platform for the community.
The organization’s marquee initiative is the development of a new arts and entertainment district (Murphy Arts District), intended to attract a potential 200,000 annual visitors from within a 250-mile region. The first phase includes a farm-to-table restaurant, cabaret for live music, Music Hall, outdoor Amphitheater, and a 2-acre children’s Playscape.
The website’s unique architecture channels users toward buying tickets, membership or making reservations. Simple, targeted CTAs support the user’s journey and significantly influenced conversion.
Drupal Third-Party Integrations
Components were used throughout the site to allow for more narrative layouts and a common library of modular content elements that are flexible on pages. Component-based design mimics the simplicity and flexibility of a drag and drop system. Content admins can literally make thousands of page layout combinations using different pieces or components.
Third party integrations are Drupal’s bread and butter. With nonprofits and municipal websites specifically, integrations help with ticketing, membership, and donations. In this case, we leveraged tessitura for membership, donation, commerce.
The MAD website is flush with unique features that help users engage with content. We built an interactive event calendar that houses a date picker, venue filter, media gallery, and more. It pulls data directly from Tessitura through a tight integration. Additionally, unique landing pages offer clear calls to action, image slideshows, related events, and a social media gallery.
Murphy Art’s District has been noted by the New York Times, LA Times, and more. With so much positive attention pointing towards MAD, the website has become an important tool. Since launch, we’ve seen a large uptick in ticket sales, memberships, and excitement.
Is your cultural website working hard enough?