Real estate website design and development for Brookfield Residential
We developed a property-specific digital presence and designed an integrated corporate website in Drupal.
Real Estate in the Digital Age
In ages past, selling homes relied on old-fashioned methods of getting people excited. Traditional media-generated buzz, model homes allowed buyers to test drive and, hopefully, buy. Now, digital has changed all that. As soon as a neighborhood has a name (sometimes before that) the opportunity for marketing begins online.
With Midtown, a funky, eclectic neighborhood for close-city living, “pre-marketing” was key. Working with local real estate branding specialists Strada Advertising, Brookfield developed a bold look for the Midtown neighborhood long before ground broke.
Our job was to take Strada’s design direction and develop a solution that would help build a sustainable platform with the capability to evolve as the Midtown property progressed. The Drupal CMS easily handled different kinds of content for this real estate website design during the lifecycle of the project. Softer, conceptual content such as lifestyle photography, planned amenity information, maps, etc., eventually gave way to renderings of homes, official floorplans and pricing information. Using Drupal, the Midtown website was able to grow over time and continue to drive awareness and interest as the property continued to take shape.
For Brookfield Residential corporate, the challenge was to present the portfolio of communities online in a way where potential buyers could search homes across all communities at once by square footage, price or amenities. This data on available homes is synced with the RETS API to pull in MLS data into Drupal. Once listings are on the site, Brookfield can add more compelling photos, floorplans, and other information not part of the MLS feed for extra impact.
From a user perspective, the search and interactions were designed with tablets and mobile in mind so buyers, brokers and sales staff could use the website in the field or on-site at property showings on any device.
Likewise, home-seekers can explore each community and the home portfolios featured there, view floor plans and schedule tours without having to visit property-specific sites. All lead-gen forms on the site connect buyers with relevant sales people to arrange on-site visits.
You can find Brookfield Residental corporate at www.brookfieldresidentialco.com, and you can visit Midtown at www.hellomidtown.com.
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