Lead-Generation and Demand-Gen Strategy
While ABM is all the rage, that doesn’t mean traditional demand generation is dead. It just means it has to be done better.
Disconnected Strategy, Disconnected Tactics.
Every lead-generation campaign is a combination of tactics, but none of them are effective in isolation.
To accelerate campaigns, you need a unified strategy, informed by strong user insight, combined with practical execution.
For us, activity alone is not a measure of success. Tangible outcomes require strategy and execution to work together—from top target account list creation to bottom bid strategy.
Signs you may be suffering from a disconnected lead-gen strategy:
Email campaigns without email attribution
Bloated paid campaigns and junk conversions
Ad-hock, “more is better” SEO strategy
Content marketing activity without outcome
Demand Better From your Demand-Gen.
Comprehensive Email Strategy
Use the tool you paid for and leverage lead scoring, dynamic segmentation and proper attribution.
Practical Paid Advertising
PPC shouldn’t be ran in a vacuum. Tie it to proper landing page and conversion strategy.
Organic is the long play, and it takes a dedicated strategy to pay off. Target, produce and measure content for a purpose.
Better Content Marketing
More is not better. Better is better. Spend time creating the best content for your target audience, not more noise.
Retargeting Is Not Dead
In the world of segmentation and personalization, retargeting is just getting started.
Attribution is Everything
No matter what you are doing, you need need to know if it works. That’s how we can help.
Lead-Gen Strategy and Tactics. Imagine, That.
Tactics without strategy is just activity. Let’s get going in the right direction.
Target account lists and segmentation
Go-to-market strategy and messaging focus
Coordinated efforts that align with business goals.
Strategy without tactics are just slides in a presentation. Let’s put our money where our mouth is.
Email, SEM, and content marketing strategy and governance.
Landing page, site optimization and end-to-end funnel support.
Attribution, testing and analytics.
The Right Tools in the Toolbox.
As Demandbase and Drift partners, we know about enterprise ABM tools and how to integrate them into Drupal. But we don’t stop there.
Our strategy team uses ITSMA’s ABM strategy framework to help clients bring their ABM initiatives to life.