Personalization - 4 Things You Need to Know


Webinar Overview

Personalized user experiences see almost 50% higher revenue growth and 30% higher return on investment while 74% of customers feel frustrated when website content is not personalized. The only question for B2B enterprises is how to utilize content personalization.

Join Judd Mercer, Creative Director and Co-Owner of Elevated Third, for this webinar to learn the 4 things you need to know to be successful with personalization. 

What we cover:

  • The anatomy of a personalization system and what you really need to get things going.
  • Using conditional statements to target specific users with relevant messages.
  • How to take advantage of personalization across your entire website for a continuous experience.
  • Measuring the effectiveness of your personalization strategy to understand how much is enough to affect conversion.
Judd Mercer
Written By
Judd Mercer VP Creative Strategy

A dot-bomb survivor, Judd learned the trade of a designer as a high school intern and has been doing it ever since. Expanding into design strategy, copywriting, architecture and analytics over 16 years, he’s evolved into a strategic design leader with the ability to think big and go wide.