JUST DO IT
IN DRUPAL.

WEB PERSONALIZATION for Drupal Developers

In today's world, personalization has become central to the most successful customer experiences.”

Dries Buytaert
CTO, Acquia, Creator of Drupal

Even the #1 Drupal developer himself thinks web personalization is important for Drupal's future. What are you waiting for?

DRUPAL-POWERED EVERYTHING.

There are two choices for web personalization in Drupal: Acquia Personalization (formerly Acquia Lift) for larger, enterprise use cases and Smart Content, an open-source kit for small scale personalization.

Our Drupal developers happen to be experts in both.

Our goal is to make web personalization easy to manage and easy to scale—right in Drupal. But that doesn’t mean we neglect the latest and greatest. 

Enterprise Drupal development means the ability to integrate with Marketo RTP, Terminus or other third party APIs for even more personalization targeting options. Combined with enterprise personalization strategy and you have the makings of next-level user experience, all powered by Drupal. 

Terminus Logo
Acquia Personalization Solutions Partner
smart content
google analytics logo

PERSONALIZATION IN DRUPAL IS POSSIBLE.

ANONYMOUS TARGETING

Personalize by browser conditions, location, or by third-party variables.

A/B TESTING WITHIN DRUPAL

No external A/B testing tools, no bloated javascript slowing down Drupal's built-in page speed.

UTM TARGETING

For demand-gen and ABM campaigns, use traditional UTM strings to customize an entire Drupal site.

CUSTOMER 360 DATA TRACKING

Leverage Acquia Profile Manager or external CDPs and data warehouses to power holistic digital experiences.

MICRO SURVEYS / USER INPUTS

One-question surveys and “vote CTAs” open another dimension of progressive personalization.

ANALYTICS AND REPORTING

Integrating with Google Analytics to track campaigns in the tools you already use.

START SMALL WITH SMART CONTENT.

Open source and free to use, Smart Content brings Drupal personalization to marketers and Drupal developers alike. Customize every aspect of a Drupal site without plugins, subscriptions, or cumbersome processes that involve managing content in other systems.

Target based on campaign UTM strings, by browser or by location, using IP detection tools. Have campaigns up and running in days, not weeks. And the best part? No Drupal developers required after Smart Content is setup. 

Did we mention it’s free? You can download Smart Content from Drupal.org. Or contact us for a demo and see what Smart Content can really do.

Smart content diagram
Acquia personalization screen demonstration

GO BIG WITH ACQUIA PERSONALIZATION (FORMERLY ACQUIA LIFT)

 

When an organization reaches personalization maturity, it’s time for the Drupal personalization big guns.

Acquia Personalization (formerly Acquia Lift) is a comprehensive personalization platform complete with a centralized profile manager to track customer data. With Acquia Personalization, you can run concurrent campaigns, statistically measure testing results, and even extend behavior tracking to other platforms—all within Drupal.

And since we are Acquia Personalization Implementation Partners, we can help you do the heavy lifting. That means our Drupal developers know how Acquia Personalization works, and our strategy team knows how to use it. 

REAL-WORLD EXAMPLES

Web personalization for Drupal is the next frontier. And not only have we been there, we've staked a claim. See how our Drupal developers have successfully brought personalization projects to life using both Smart Content and Acquia Personalization (formerly Acquia Lift).

Curious about the strategy side of personalization? Learn about mastering website personalization.