Webinar

Beyond AI Wash: Building AI-Native B2B Ecosystems That Drive Pipeline

Elevated Third, Acquia and 6sense Webinar

Presented by Elevated Third, Acquia & 6sense

Getting at AI-Enabled Outcomes: Thursday, April 16, 9AM PST

Most B2B teams have “AI-enabled” tools but not AI-enabled outcomes. Buyer discovery is shifting to AI-dominated channels, intent signals are getting noisier, and yesterday’s growth stack wasn’t built for agents, automation, or governance at scale. 

This practical session with Acquia, 6sense, and Elevated Third cuts through the hype to show what AI-native B2B growth systems look like in production—and how they can deliver pipeline and revenue impact.

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AI tools for B2B mnarketing

What You'll Learn

  • How to cut through “AI wash” and focus on the changes that actually drive pipeline
  • How AI-mediated discovery is reshaping intent + search, and what to do about it now
  • Where AI agents and automation deliver real leverage (and where humans must stay in the loop)
  • How to architect an AI-native growth system that turns signals into orchestrated actions across your stack
  • How to prove impact with the right metrics + governance (pipeline, velocity, conversion—without brand or privacy risk)

 

Speakers

Jeff

Jeff Calderone

Founder and CEO
Jennifer

Jennifer Griffin Smith

Chief Marketing Officer

Jennifer Griffin Smith is an international marketing executive with more than 20 years of experience leading go to market strategy and corporate communications for global technology companies. She oversees Acquia’s global marketing organization, spanning product marketing, GTM programs, brand, and communications, with a focus on driving measurable growth and customer value. A seasoned B2B leader and former CMO at multiple enterprise software companies, Jennifer is known for building high performing teams and scaling impact across markets.

Moderator

Judd

Judd Mercer

VP Creative Strategy

Judd Mercer is VP of Creative Strategy at Elevated Third and a true strategic dot connector who blends design, storytelling, and analytics into clear, results driven direction. With more than 16 years of experience across design strategy, copywriting, architecture, and data, he pairs big picture thinking with practical execution. A creative Swiss army knife at heart, Judd brings sharp insight and purposeful invention to every conversation.

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