When we design a website for everyone, we mean everyone.
W3C and WCAG Standards
Screenreader and low-bandwidth optimization
Usability and user testing
Good design shouldn’t only be for people with 20/20 vision and 100mb/s down. Accessible design is usually just better design for everyone.
Good design is good problem solving, but few website users share identical problems. Accessible website design seeks to serve everyone and provide the greatest good for the greatest number (given the budget). To do that, we keep in mind the myriad of contexts that users may have.
For those with limited or no vision, the internet is an entirely different experience, once driven by words spoken by a computer. Another computer reads websites in a very similar way (hint: it’s Google). We know how to design for both.
We apply universal design principals and special considerations whenever possible. Such as:
Specific color contrast ratios
HTML hierarchy optimized for screen readers
Clear and concise language on links and navigation elements
Avoiding image-only content where possible
By empathizing with a broader spectrum of users, we can design better experiences for everyone.
For public service, government and specialized websites, defined website accessibility design standards are a must—and we know how to use them. Our design and development team know how to design the right systems and write clean code to not only pass validation but provide all users with a positive experience. See how we did it for Sprint Relay.
Design Best Practices
All design should be easy to use. All websites should be readable, searchable, and focus user attention in the right places. We don’t need the requirement of AA WGA 2.0 standards to bake in as much best-practice accessibility thinking as we can to make every site as usable as possible.
Part of our design process involves testing and research. We evaluate language, design elements and layout with real users as the budget allows to not only strive for design solutions that resonate with users, but to deliver them.