Helping you connect with your users for bigger impact
Real users = real data
Actionable insights vs. long reports
Fact: User input makes for better websites. Misconception: User research is difficult and time-consuming
Projects yield better results when your real users' voices are involved. We've seen it time and time again. Our Discovery process is a targeted exercise in figuring out what you want, and what your users need. We weave the right kind of user research and user testing--both quantitative and qualitative--into the process so you don't have to think about it. No long reports. Just actionable insights that help drive the user experience design.
User interviews, analytics review, label testing, persona development and usability tests all help challenge internal assumptions. Without user experience research, you guess. And you risk building a digital experience that repeats past mistakes.
QUALITATIVE USER RESEARCH
Quick, targeted interviews with key user groups. Observing customers use your current site. Reviewing behavior/interests of your social followers. None of these efforts require major budget or time, but all give us invaluable insight into the attitudes and preferences of who we're designing for.
What Do Users Do?
QUANTITATIVE USER RESEARCH
Step #1 when we start your project? Get user behavior data however we can. Gathering a baseline for how your users navigate, search, read, buy and browse is invaluable. Trends, patterns and anomalies in this data begin to tell a story, and ultimately guide solution ideas.