A Consolidated Digital Experience Powered by Paragon & Drupal 8
With a history that dates back more than 100 years, Transamerica is recognized as a leading provider of life insurance, retirement, and investment solutions, serving millions of customers throughout the United States. Recognizing the necessity of health and wellness during peak working life, Transamerica’s dedicated professionals work to help people take the steps necessary to live better today so they can worry less about tomorrow.
Transamerica needed a CMS platform as sophisticated as their vision—one that would enable a redesigned, best-in-class experience. Before, Transamerica’s talented internal teams struggled with multiple, legacy CMSs that necessitated complex offline processes that hindered content velocity as well as the ability to rapidly deploy design or UX changes.
While a complete site rebuild on Drupal was necessary, so was getting stakeholder alignment. Replacing an integral system needed a comprehensive, collaborative approach, as the old CMS touched many of Transamerica's internal teams' daily work. Our job was to get everyone on board and steer the ship towards a more consolidated Drupal-centric strategy.
Working alongside the talented Externprise UX team at Transamerica, we began by understanding pain points to see how Drupal could help the content publishing process. The team at Transamerica had created a complete design system and heavily researched navigation structure that needed to be implemented in a maintainable, user-friendly way in Drupal.
Our UX team worked with Transamerica's to “Drupalize” the design system and customize the admin experience for content managers. Paragon, our open-source configuration of Drupal 9, leverages design systems with its pre-configured modules and use of Layout Builder. Thanks to Paragon, Transamerica content admins could create content more easily with consistent drag-and-drop components.
On the technology side, integration was key for Transamerica React developers, whose apps would need to work with Drupal for a unified experience. The long-term strategy relies on Drupal APIs to power headless (or decoupled) experiences. Pulling in and displaying content from Drupal into other React applications was one initial use case.
Better, faster, stronger
The first iteration of the newly relaunched Transamerica.com is proof that technology is no longer holding back the digital teams at Transamerica. Baked into v1.0 is a comprehensive navigation strategy developed by Transamerica UX designers, a robust component-based design system (adapted to Drupal), and the workflow tools needed to speed up the publishing process and give marketing and content teams the freedom to do what they do best. The result of our collaboration with Transamerica is a faster, modernized, and manageable digital experience for customers and admins alike.
✓ Reduced cost with no software licenses
✓ Implemented component-based design
✓ Long-term strategic road mapping
...But it doesn't stop there
A new Drupal site powered by Paragon was only the beginning. Microsite management, decoupled headless Drupal apps, and deeper Salesforce integrations are on the roadmap to keep Transamerica evolving.