Qatar Digital Library and B2B Sales
Acquia Named a Leader in Gartner’s 2015 Magic Quadrant for Web Content Management
In a recent press release from Acquia, the digital experience company discussed how they were named a leader in the “Magic Quadrant for Web Content Management” by Gartner Inc. The year 2015 is not the first year that Acquia has been in the Magic Quadrant, but the second. Acquia, which is a company created by Dries Buytaert, creator of Drupal, is the leading cloud platform for the Drupal CMS.
Drupal Case Study: Qatar Digital Library
Many different websites use Drupal as their CMS, including the Qatar Digital Library. In this recent Drupal case study, the creators examine their reasons for choosing the CMS. One of the main requirements of the Qatar Digital Library was a site that was in two languages: English and Arabic. The Qatar Digital Library also needed excellent integrations between third-party systems. Luckily, Drupal is good at both.
How Much Does Content Help B2B Sales?
According to this eMarketer survey, content helps B2B sales “somewhat well.” 77% of B2B marketers worldwide agreed that content marketing was very important to the effectiveness of sales. Interestingly enough, only 46.7% of B2B sales and marketing said that they used their content to respond to their customer's needs. Where is the disconnect in content marketing? It is interesting to see how many people agree that content is an integral part of B2B sales, but so few capitalize upon this fact, though many are trying to.