The Denver Metro Association of Realtors
Branding and Drupal website development for Denver’s largest realtor association
With deep roots in the Denver area, DMAR maintains a large following of veteran real estate agents who’ve come to rely on the association’s networking and informational services. It has also become a destination for a fresh crop of wide-eyed newcomers looking for industry guidance.
These two groups have fundamentally different communications expectations and needs. Our goal was to accommodate them both in a single, unified brand. This meant respecting the establishment's history while projecting a sense of vitality and progressiveness. A new logo embodied this reconciliation, drawing upon iconic symbols of Denver in an abstract design scheme. This maintained a certain familiarity while projecting a sense of dynamism and innovation.
Drupal CMS Strategies
Elevated Third redesigned and developed the nonprofit website on the Drupal CMS. We started with the basics, incorporating as many aspects of good web design as we could, like info hubs, navigation, and calls to action.
More specifically, we found that many users joined DMAR out of necessity but were unfamiliar with the benefits the organization provided. Drupal website development allowed us to develop an easily updatable admin panel that helped DMAR communicate the full advantages of membership to build brand trust and engagement. To further promote these benefits, we provided flexibility on the homepage so the content admin could highlight members, testimonials or new events. We also developed a public-facing section dedicated to helping consumers understand what makes DMAR so important.
Data Driven Results
The new responsive website now aligns with DMAR’s refreshed brand standards and company initiatives of creating awareness of DMAR’s benefits and community development. Using the updated Brand Standards, we created a website strategy, wireframes, designs, development, and deployment that has increased engagement and time spent on the site. This likely indicates a shift from obligatory membership to a more active and participatory membership. The website is no longer just a mechanism to handle memberships; it’s a tool for active brand engagement.
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