Drupal Internationalization for Keypath Education
Keypath Education is a leader in Online Program Management, partnering with colleges and universities to give students across the globe access to a top-tier education.
Keypath’s sales process is lengthy, very customized, and high touch. Since the site’s primary purpose is lead generation, we needed to provide a clear entry point for users to get in contact with Keypath’s OPM experts.
With a wealth of resources to educate customers but no intermediate conversion path, we created a custom "Get Started" HubSpot landing page with suggested offers based on phases in the buying cycle. This gave users a commitment-free pathway into a conversion funnel where they could explore program offerings while moving further towards the ultimate goal of getting in touch with a sales rep.
Keypath has four office locations (United States, Canada, United Kingdom and Australia) and each location has unique content demands. This challenge provided the perfect opportunity to use Drupal’s multisite feature, allowing all of the sites to share the same code base and theming while maintaining the flexibility of entirely independent content entry.
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