Digital and Print Advertising for Macerich Properties
With over 48 properties in the United States, Macerich is one of the nation’s leading owners, operators, and developers of shopping malls.
Creativity with hustle
We prioritize speed and efficiency in our design process. The fast pace of retail advertising demands that customers be constantly updated with time sensitive information like new sales, store openings, and seasonal events. But, the need for speed can not compromise the quality of the work. Luckily, working with tight deadlines is second nature to our design team, who always answer the bell with creativity and innovation.
Our design work emphasizes that Macerich shopping centers are much more nuanced than food courts and department stores. These properties are part of a more involved story that we help the Macerich digital marketing team communicate on a weekly basis. Our advertisements are populated with key points of differentiation like sustainability, community involvement, and loyalty programs.
Consistent results, distinctive branding
Due to the sheer volume of ads that Macerich requires, producing consistent results is a key factor. Our designs are compatible with the overarching Macerich brand, adhering to style guides and templates, but are also distinctive in showcasing the unique features of individual properties. This gives us a framework to design around, but allows room for flexibility and originality.
Our work can now be seen at shopping malls across the country, from local staples like FlatIron Crossing in Broomfield and Twenty Ninth Street Mall in Boulder, to The Shops at North Bridge in Chicago.
Have a project that requires timely digital design?